Product Object
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Product Object represent a sellable good or subscription, and it's standardized based on
id
String
The Object ID
name
String
Object name
description
String
Object description
additionalProperty
Object
A property-value pair representing an additional characteristic of the entity, e.g. a product feature or another characteristic for which there is no matching property in schema.org.
aggregateRating
Object
asin
String
audience
Object
award
String
An award won by or for this item.
brand
Object
category
String
A category for the item. Greater signs or slashes can be used to informally indicate a category hierarchy.
color
String
The color of the product
colorSwatch
String
A color swatch image, visualizing the color of a Product. Should match the textual description specified in the color property. This can be a URL or a fully described ImageObject.
countryOfAssembly
String
The place where the product was assembled.
countryOfLastProcessing
String
The place where the item (typically Product) was last processed and tested before importation.
countryOfOrigin
Object
The country of origin of something, including products as well as creative works such as movie and TV content.
In the case of TV and movie, this would be the country of the principle offices of the production company or individual responsible for the movie. For other kinds of CreativeWork it is difficult to provide fully general guidance, and properties such as contentLocation and locationCreated may be more applicable.
depth
Object
funding
Object
gtin
String
A Global Trade Item Number (GTIN). GTINs identify trade items, including products and services, using numeric identification codes.
The GS1 digital link specifications express GTINs as URLs (URIs, IRIs, etc.). Details including regular expression examples can be found in, Section 6 of the GS1 URI Syntax specification; see also schema.org tracking issue for schema.org-specific discussion. A correct gtin value should be a valid GTIN, which means that it should be an all-numeric string of either 8, 12, 13 or 14 digits, or a "GS1 Digital Link" URL based on such a string. The numeric component should also have a valid GS1 check digit and meet the other rules for valid GTINs. See also GS1's GTIN Summary and Wikipedia for more details. Left-padding of the gtin values is not required or encouraged. The gtin property generalizes the earlier gtin8, gtin12, gtin13, and gtin14 properties.
Note also that this is a definition for how to include GTINs in Schema.org data, and not a definition of GTINs in general - see the GS1 documentation for authoritative details.
gtin12
String
The GTIN-12 code of the product, or the product to which the offer refers. The GTIN-12 is the 12-digit GS1 Identification Key composed of a U.P.C. Company Prefix, Item Reference, and Check Digit used to identify trade items. See GS1 GTIN Summary for more details.
gtin13
String
The GTIN-13 code of the product, or the product to which the offer refers. This is equivalent to 13-digit ISBN codes and EAN UCC-13. Former 12-digit UPC codes can be converted into a GTIN-13 code by simply adding a preceding zero. See GS1 GTIN Summary for more details.
gtin14
String
The GTIN-14 code of the product, or the product to which the offer refers. See GS1 GTIN Summary for more details.
gtin8
String
The GTIN-8 code of the product, or the product to which the offer refers. This code is also known as EAN/UCC-8 or 8-digit EAN. See GS1 GTIN Summary for more details.
hasAdultConsideration
Object
hasCertification
Object
hasEnergyConsumptionDetails
Object
hasGS1DigitalLink
String
URL
hasMeasurement
Object
hasMerchantReturnPolicy
Object
height
Object
inProductGroupWithID
String
Indicates the productGroupID for a ProductGroup that this product isVariantOf.
isAccessoryOrSparePartFor
Object
isConsumableFor
Object
isFamilyFriendly
Boolean
Indicates whether this content is family friendly.
isRelatedTo
Object
isSimilarTo
Object
isVariantOf
Object
itemCondition
Object
keywords
String
Keywords or tags used to describe some item. Multiple textual entries in a keywords list are typically delimited by commas, or by repeating the property.
logo
String
An associated logo.
material
String
A material that something is made from, e.g. leather, wool, cotton, paper.
mobileUrl
String
The mobileUrl property is provided for specific situations in which data consumers need to determine whether one of several provided URLs is a dedicated 'mobile site'.
To discourage over-use, and reflecting intial usecases, the property is expected only on Product and Offer, rather than Thing. The general trend in web technology is towards responsive design in which content can be flexibly adapted to a wide range of browsing environments. Pages and sites referenced with the long-established url property should ideally also be usable on a wide variety of devices, including mobile phones. In most cases, it would be pointless and counter productive to attempt to update all url markup to use mobileUrl for more mobile-oriented pages. The property is intended for the case when items (primarily Product and Offer) have extra URLs hosted on an additional "mobile site" alongside the main one. It should not be taken as an endorsement of this publication style.
model
String
The model of the product. Use with the URL of a ProductModel or a textual representation of the model identifier. The URL of the ProductModel can be from an external source. It is recommended to additionally provide strong product identifiers via the gtin8/gtin13/gtin14 and mpn properties.
mpn
String
The Manufacturer Part Number (MPN) of the product, or the product to which the offer refers.
negativeNotes
String
Provides negative considerations regarding something, most typically in pro/con lists for reviews (alongside positiveNotes). For symmetry
In the case of a Review, the property describes the itemReviewed from the perspective of the review; in the case of a Product, the product itself is being described. Since product descriptions tend to emphasise positive claims, it may be relatively unusual to find negativeNotes used in this way. Nevertheless for the sake of symmetry, negativeNotes can be used on Product.
The property values can be expressed either as unstructured text (repeated as necessary), or if ordered, as a list (in which case the most negative is at the beginning of the list).
nsn
String
Indicates the NATO stock number (nsn) of a Product.
offers
Object
pattern
String
A pattern that something has, for example 'polka dot', 'striped', 'Canadian flag'. Values are typically expressed as text, although links to controlled value schemes are also supported.
positiveNotes
String
Provides positive considerations regarding something, for example product highlights or (alongside negativeNotes) pro/con lists for reviews.
In the case of a Review, the property describes the itemReviewed from the perspective of the review; in the case of a Product, the product itself is being described.
The property values can be expressed either as unstructured text (repeated as necessary), or if ordered, as a list (in which case the most positive is at the beginning of the list).
productID
String
The product identifier, such as ISBN. For example: meta itemprop="productID" content="isbn:123-456-789".
productionDate
DateTime
purchaseDate
DateTime
releaseDate
DateTime
review
Object
size
String
A standardized size of a product or creative work, specified either through a simple textual string (for example 'XL', '32Wx34L'), a QuantitativeValue with a unitCode, or a comprehensive and structured SizeSpecification; in other cases, the width, height, depth and weight properties may be more applicable.
sku
String
The Stock Keeping Unit (SKU), i.e. a merchant-specific identifier for a product or service, or the product to which the offer refers.
slogan
String
A slogan or motto associated with the item.
weight
Object
width
Object
additionalType
String
An additional type for the item, typically used for adding more specific types from external vocabularies in microdata syntax. This is a relationship between something and a class that the thing is in. Typically the value is a URI-identified RDF class, and in this case corresponds to the use of rdf:type in RDF. Text values can be used sparingly, for cases where useful information can be added without their being an appropriate schema to reference. In the case of text values, the class label should follow the schema.org style guide.
alternateName
String
An alias for the item.
disambiguatingDescription
String
A sub property of description. A short description of the item used to disambiguate from other, similar items. Information from other properties (in particular, name) may be necessary for the description to be useful for disambiguation.
identifier
String
The identifier property represents any kind of identifier for any kind of Thing, such as ISBNs, GTIN codes, UUIDs etc. Schema.org provides dedicated properties for representing many of these, either as textual strings or as URL (URI) links. See background notes for more details.
image
String
An image of the item. This can be a URL or a fully described ImageObject.
mainEntityOfPage
String
Indicates a page (or other CreativeWork) for which this thing is the main entity being described. See background notes for details. Inverse property: mainEntity
potentialAction
Object
sameAs
String
URL of a reference Web page that unambiguously indicates the item's identity. E.g. the URL of the item's Wikipedia page, Wikidata entry, or official website.
subjectOf
Object
url
String
URL of the item.
tags
Array of Tag
meta
TODO link to meta object doc
Note: Publishers should be aware that applications designed to use specific schema.org properties (e.g. https://schema.org/width, https://schema.org/color, https://schema.org/gtin13, ...) will typically expect such data to be provided using those properties, rather than using the generic property/value mechanism.
The overall rating, based on a collection of reviews or ratings, of the item.
An Amazon Standard Identification Number (ASIN) is a 10-character alphanumeric unique identifier assigned by Amazon.com and its partners for product identification within the Amazon organization (summary from 's article).
An intended audience, i.e. a group for whom something was created. Supersedes serviceAudience.
The brand(s) associated with a product or service, or the brand(s) maintained by an organization or business person.
In the case of products, the country of origin of the product. The exact interpretation of this may vary by context and product type, and cannot be fully enumerated here.
The depth of the item. or
A Grant that directly or indirectly provide funding or sponsorship for this item. See also ownershipFundingInfo. Inverse property: fundedItem.
Used to tag an item to be intended or suitable for consumption or use by adults only.
Certification information about a product, organization, service, place, or person.
Defines the energy efficiency Category (also known as "class" or "rating") for a product according to an international energy efficiency standard.
A measurement of an item, For example, the inseam of pants, the wheel size of a bicycle, the gauge of a screw, or the carbon footprint measured for certification by an authority. Usually an exact measurement, but can also be a range of measurements for adjustable products, for example belts and ski bindings.
Specifies a MerchantReturnPolicy that may be applicable. Supersedes hasProductReturnPolicy.
The height of the item. or
A pointer to another product (or multiple products) for which this product is an accessory or spare part.
A pointer to another product (or multiple products) for which this product is a consumable.
A pointer to another, somehow related product (or multiple products). or
A pointer to another, functionally similar product (or multiple products). or
Indicates the kind of product that this is a variant of. In the case of ProductModel, this is a pointer (from a ProductModel) to a base product from which this product is a variant. It is safe to infer that the variant inherits all product features from the base model, unless defined locally. This is not transitive. In the case of a ProductGroup, the group description also serves as a template, representing a set of Products that vary on explicitly defined, specific dimensions only (so it defines both a set of variants, as well as which values distinguish amongst those variants). When used with ProductGroup, this property can apply to any Product included in the group. Inverse property: hasVariant. or
A predefined value from OfferItemCondition specifying the condition of the product or service, or the products or services included in the offer. Also used for product return policies to specify the condition of products accepted for returns.
An offer to provide this item—for example, an offer to sell a product, rent the DVD of a movie, perform a service, or give away tickets to an event. Use businessFunction to indicate the kind of transaction offered, i.e. sell, lease, etc. This property can also be used to describe a Demand. While this property is listed as expected on a number of common types, it can be used in others. In that case, using a second type, such as Product or a subtype of Product, can clarify the nature of the offer. Inverse property: itemOffered. or
The date of production of the item, e.g. vehicle.
The date the item, e.g. vehicle, was purchased by the current owner.
The release date of a product or product model. This can be used to distinguish the exact variant of a product.
A review of the item. Supersedes reviews.
The weight of the product or person.
The width of the item. or
Indicates a potential Action, which describes an idealized action in which this thing would play an 'object' role.
A CreativeWork or Event about this Thing. Inverse property: about. or
Array of
Object